The Federal Trade Commission (FTC) has issued a notice requesting public comments on a proposal submitted by Aristotle International, Inc. seeking agency approval of self-regulatory guidelines under the safe harbor provision of the Children’s Online Privacy Protection Rule. Written comments must be submitted by August 8, 2011.
While the rule requires certain Website operators to “post privacy policies, provide notice, and obtain parental consent” before collecting, using or disclosing personal information from children, it also contains a “safe harbor” allowing industry groups and others to seek FTC approval of self-regulatory guidelines that would implement the rule’s protections. Artistotle’s proposed “Integrity Children’s Privacy Compliance Program” would allow member companies to display a seal of approval to assure parents that the Website has conformed to a set of privacy protection requirements and submits to ongoing monitoring and enforcement.
Among other matters, FTC requests comments on whether the program would provide the same or greater protections for children as the rule’s requirements. See Federal Register, June 27, 2011.