This action is one more example of the FTC’s interest in online behavioral tracking and advertising, as well as a reminder that all organizations should ensure their privacy policies are fully accurate and include all material disclosures. Failure to disclose a key material fact can create liability equal to providing inaccurate disclosures to consumers.
The following can all be viewed on the FTC's website:
All companies should take heed and audit their, and their vendors’ and partners’, data practices and ensure that accurate privacy policies are posted. They should also ensure that they take reasonable precautions to protect the security of the data and are prepared to respond to a breach.