In Mark v. Gawker Media LLC, No. 13-cv-4347 (S.D.N.Y. Mar. 5, 2015), plaintiffs brought an opt-in collective action under the Fair Labor Standards Act.  The court ordered notice, and plaintiffs requested the court to require additional notice to potential plaintiffs through social media.  The court rejected the request.  First, the court found that the proposal to post notices on particular websites lacked any “realistic notion of specifically targeting its notice to individuals” with the right to participate in the case.  Instead, the website notices would bring the lawsuit to the attention of individuals with no connection to the lawsuit.  Second, the court rejected the use of social media to provide notice of the lawsuit.  Court-authorized notice should contain private, personalized notification to potential plaintiffs who are not reachable through other means.   Public social media notices, such as those proposed in the social media campaign, provide only generalized notice, and thus it does not fulfill the goals of Rule 23 notice.