According to a news source, Turkish cosmetics company Epila has been criticized for using an image of Khalid Sheikh Mohammed, former al-Qaeda leader and “principal architect” of the September 11 attacks, in an advertisement for a hair-removal product that apparently reads, “Waiting won’t get rid of that hair!” Critical articles appeared internationally in British, Russian, Spanish, and American media, although many adopted an amused tone. Epila reportedly told English-language Turkish newspaper the Hürriyet Daily News, “We didn’t know that he was a terrorist. This image is in popular use in Turkish memes on the Internet. The guy is quite hairy, so we thought his body was a good fit for our ad. We didn’t want to imply anything political. We didn’t know that it could become an international story. I repeat: We featured him for his hair, not terrorism.” See vox.com, November 1, 2014.