Cohen v Susan Fielder Incorporated2014 FC 967 (Mactavish J)

The Federal Court confirmed recently in Cohen v Susan Fielder Incorporated2014 FC 967 that it has the discretion to refuse to consider an issue raised for the first time on judicial review where it would be inappropriate to do so. While this proposition is neither novel nor contentious, the circumstances of this case are considerably more colourful than they appear at first blush.

The applicant, Yael Cohen (“Cohen”), sought to register the trade-mark (click here to view the image). Most people would support the message conveyed (if not the choice of language used) by this trade-mark. Unsurprisingly, Cohen was not the first person to use this phrase.

Cohen’s application was opposed by the respondent, Susan Fielder Incorporated (“Fielder”) based on its prior-used, unregistered trade-mark rights in the marks “F CANCER”, “F* CANCER”, F— CANCER” and another unregistered trade-mark (which conveys the same general idea in more direct language).

The Trade-mark Opposition Board (TMOB) found that Fielder’s trade-marks were similar to Cohen’s applied-for trade-mark, and had been used in Canada prior to the date of first use claimed by Cohen in respect of her trade-mark. The TMOB held that Cohen had not demonstrated that there was no reasonable likelihood of confusion between the parties’ marks.

Cohen launched a judicial review of the decision by the TMOB refusing her application, but she did not contest these findings of the TMOB. Instead, Cohen challenged the TMOB’s decision on the basis that Fielder’s trade-mark rights could not be recognized pursuant to s. 9(1)(j) of the Trade-marks Act (the “Act”). That section of theAct states:

“No person shall adopt in connection with a business, as a trade-mark or otherwise, any mark consisting of, or so nearly resembling as to be likely mistaken for…any scandalous, obscene or immoral word or device.”

Cohen had not raised this argument before the TMOB.

Judicial Review and Judicial Discretion

The Court declined to hear this new issue on review, as the issue could have been but was not raised before the TMOB. Citing the Supreme Court of Canada’s decision in Alberta (Information and Privacy Commissioner) v Alberta Teachers’ Association2011 SCC 61 for the proposition that a party does not have the right to require the Court to consider an argument raised for the first time on judicial review, the Court noted that judicial review is, in essence, discretionary.

Refusal to review Cohen’s new argument was also the Court’s way of deferring to the legislative choice to make the TMOB the decision maker of first instance. Such deference was noted as all the more important where the issue raised for the first time on review relates to the tribunal’s specialized function and area of expertise.

Effect of Section 9(1)(j)

The Court also provided guidance on the prohibition of trade-marks that consist of scandalous, obscene or immoral words and devices, an area of Canadian law that remains underdeveloped. Cohen argued that if the most explicit iteration of Fielder’s unregistered trade-marks was not enforceable as a trade-mark pursuant to section 9(1)(j) of the Act, neither were variations of the mark which truncated or otherwise censored its offensive components, such as “F— CANCER”.

Instead, the Court found that even if s. 9(1)(j) of the Act made the enforceability of one of Fielder’s trade-marks questionable, it was not certain that the other trade-marks containing variations of the offensive words were also unenforceable. In particular, the Court came to this conclusion based on approval by the Trade-marks Office of Cohen’s own trade-mark application.

Mutually Assured Destruction

Cohen’s argument is remarkable. It is the exercise of a “nuclear option”, in which both parties’ trade-marks face mutually assured destruction if it were accepted by the Court.

Cohen conceded at the hearing that the judicial review was sought for a collateral purpose: she wished the Court to recognize that the trade-marks “F* CANCER” and its other more colourful variations are prohibited trade-marks. On that basis, the ownership of these trade-marks could not give Fielder enforceable prior rights under the Act to stop Cohen from continuing to use her trade-mark.

The Court did not look kindly on this tactic, and found that Cohen’s conduct – taking the position that a trade-mark she herself tried to register was scandalous, obscene and/or immoral only after being unsuccessful in opposition – justified an elevated award of costs.