Dear friends,

We have just been informed that the Advertising Standards Authority of Singapore (“ASAS”) is seeking feedback from industry stakeholders and the public about the implementation of the Guidelines on Interactive Marketing Communication & Social Media (“Social Media Guidelines”).

As you know, the Social Media Guidelines were introduced on 29 August 2016, and since then, social media platforms have also made changes to facilitate disclosures of sponsorship, amongst others. ASAS is considering fine-tuning the Social Media Guidelines and/or guidance notes related to the Social Media Guidelines, and would like to understand your experience with complying with the Social Media Guidelines.

More information on this public consultation can be found on the ASAS website. here

Our previous client alert about the Social Media Guidelines when it was first published can be found. here

We are happy to compile responses to submit on your behalf or on a no-names basis if you like.

All submissions should reach ASAS by 5 p.m. on 12 January 2018. Many thanks.

Best regards,

Ren Jun.