The Executive Officer of Ontario's Public Drug Programs has announced plans to introduce a province-wide academic detailing program. Academic detailing is the provision of independent, evidence-based information about best prescribing practices by a health educator to physicians on a one-on-one basis or in small groups.

The objectives of the new program in Ontario will be to:

  • encourage the use of the most therapeutically appropriate and cost-effective medications;
  • provide objective, evidence-based comparative drug information to physicians; and
  • reduce drug expenditures in Ontario to achieve value-for-money and ensure the best use of resources.

The Ministry of Health and Long Term Care issued a Request for Proposals ("RFP") on January 15, 2009 to invite bids to develop and deliver the program. Proposals are due by March 13, 2009 and a three-year contract could be awarded as early as May 1, 2009.

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