Some interesting links we found across the web this week:

4 Important Areas for Ensuring Maximum Startup Protection

More than half a million new businesses are started each month, but unfortunately, many of them are also not able to keep their doors open for long. This article from Entrepreneur discusses four important measures of protection that no can afford to overlook if they want to stay in business: insurance protection, data protection, legal protection and financial protection.

Why New Leaders Should Make Decisions Slowly

Despite their training and experience, 74% of new leaders state that they are unprepared for the new role, and in 18 months nearly half of them disappoint or fail entirely. This HBR article highlights three strategies leaders can use to make decisions more effectively when they’re new to an organization.

Older Americans are Starting More Businesses Than Ever

The 55- to 64-year-old age group accounted for 26% of new entrepreneurs in 2017. Older entrepreneurs have figured out at least one way to increase the chances of their being successful: partner with the younger generation. This article by Bloomberg describes the advantages to a company of such an intergenerational potluck, including the older entrepreneurs bringing more experience and investing more capital than the younger entrepreneurs.

How Small Enterprises and Startups Can Work With an Outsourced Marketing Team

Small organizations often lack the internal resources needed to develop and deploy an integrated “go-to-market” strategy that guarantees success. This Forbes article summarizes how such small organizations may benefit from the engagement of a team of temporary marketing professionals with deep product launch expertise who can step in to help them navigate the challenges of a product introduction.

What’s the Right Way to Look at Financing Your Startup?

Whether it is by raising more equity or taking out another loan, financing your company makes it such that you are now accountable to the additional investors of your company. This requires thought into who the new investors are and whether their vision for the company is aligned with yours. This article by Medium summarizes the different types of investors and the questions one should to determine if an investment from such an investor is the right next step for the company.