The National Advertising Review Board, a self-regulatory appellate unit of the advertising industry’s National Advertising Division (NAD), has reportedly recommended that skin care product maker Origins Natural Resources, Inc. cease claiming that its Plantscription® anti-aging serum “rivals an anti-wrinkle prescription” and has “88% of the visible wrinkle-reducing power of a prescription.” The board agreed with NAD that these messages were not supported by the record. While the company disagreed with the board’s conclusion regarding these advertising statements, it agreed to take the decision into account and expressed pleasure that “the panel agreed with Origins that the data generated in Origins’ clinical testing could be relied on to support [other] comparative claim[s].” See Advertising Self-Regulatory Council Press Release, April 9, 2013.