The "new" Red Flags Rule -- initially issued in October 2007 -- was scheduled to become effective on June 1, 2010. On May 28, 2010, however, the Federal Trade Commission announced that it would again delay enforcement of the Rule. The new enforcement deadline is December 31, 2010.

The Rule applies to "financial institutions" and "creditors" that maintain "covered accounts." Because the definitions of a "creditor" (an entity that regularly extends credit) and "covered account" (a consumer account that permits multiple transactions or a commercial account where there is a "reasonably foreseeable risk" of identity theft) are so broad, a wide range of businesses must comply (e.g. car dealers, healthcare providers, mortgage brokers, utility companies and telecommunication companies).

The FTC stated that the decision to again delay enforcement was at the request of several members of Congress "while Congress considers legislation that would affect the scope of entities covered by the Rule." FTC Chairman Jon Leibowitz asked Congress "to fix the unintended consequences of the legislation establishing the Red Flags Rule" by urging "Congress to act quickly to pass legislation that will resolve any questions as to which entities are covered by the Rule and obviate the need for further enforcement delays."

The House has already passed a bill to exempt small health, legal and accounting firms from the Rule and a nearly identical bill was introduced in the Senate May 25. Additionally, groups representing healthcare providers, attorneys and accountants have filed lawsuits seeking to enjoin the FTC from applying the Rule to their members. The ABA obtained a decision from the trial court holding that the Rule does not apply to attorneys because they do not meet the definition of a "creditor." The FTC appealed that decision and the case is now before the D.C. Circuit. The trial court in the AICPA case issued an order precluding the FTC from enforcing the Rule against AICPA members in public practice until 90 days after the D.C. Circuit rules on the FTC's appeal in the ABA case