The Competition Tribunal approved Pioneer Foods Proprietary Limited’s (Pioneer) acquisition of fifty percent of the shares in Future Life Health Products Proprietary Limited (Future Life). Pioneer manufactures various fast moving consumer goods, including cereals and Future Life manufactures functional food under the same brand.  

This finding follows the Competition Commission’s recommendation of an unconditional approval of the transaction, but resulted in a hearing before the Tribunal with Kellogg Company of South Africa Proprietary Limited raising concerns in respect of the proposed transaction.