The CC has blocked a video-on-demand joint venture between UK TV operators BBC Worldwide, Channel Four and ITV . The joint venture, referred to as “Project Kangaroo”, would have combined the parties’ catalogues to create a website of UK TV content accessible on demand. The CC found that the parties controlled the vast majority of the programmes produced and first aired in the UK . Post-transaction the parties could have charged higher prices to both wholesale customers and end-users.