Foreign and Italian investors should right now seriously think to increase their business and entry into the Italian market performing ecommerce activities Business to Consumer (B2C) as well as Business to Business (B2B), taking an advantage of the new habits of Italian consumers.According to the recent research conducted by Netcomm (the Consortium of Italian ecommerce), Italian consumers, who bought a product of fashion and clothing at least once in their lives, increased by 200 thousand units in the last six months, reaching a total of 8 million. Italian consumers choose to shop on line because of the following reasons: good quality and good price of products (35.9%); credibility of the sellers (27.1%); the opportunity to get the wish product (20%); the brand of the product (13.1%), and finally the difficulty to find that product in another way (10.4%).

Hence, foreign and Italian investors have to be informed that ecommerce activity should be performed in accordance with the Italian civil code, the Legislative Decree no. 70 of April 9, 2003, and the Italian Consumer Code.

In particular, the Legislative Decree no. 70/2003 sets out specific regulations related to the obligations of information that service providers must comply with to carry correctly on any selling and transaction.

Instead, the Italian Consumer Code regulates aspects of consumer rights with special focus in contracts, product safety, advertisement, access to information, public services, consumer associations and access to justice. The Consumer Code was issued under article no. 153 of the Treaty Establishing the European Community (C 321) which establishes the main framework on which European Union Members should contribute to protecting the health, safety and economic interests of consumers as well as promoting their right to information, education and organization.

Source: Corriere delle Comunicazioni