The Federal Trade Commission’s (“FTC”) “Native Advertising” Workshop will take place on December 4, 2013. The workshop will serve as a platform to explore  possible guidelines for “native advertising.” While the FTC has not yet defined native advertising, some examples of the practice include sponsored  posts  and  editorials  on  websites  and social networks.

As advertising increasingly takes on different forms across websites and mobile applications, the FTC is exploring the issue to determine how advertising and publishing companies use disclosure methods to ensure consumers are informed and protected. During the workshop, industry stakeholders, consumer advocates and  government regulators are expected to share best practices, regulatory approaches, and research to help develop a framework where native advertising can operate.