• In late December 2019, Mexico’s Chamber of Deputies’ voted in favor of a reform to the Ley de la Propiedad Industrial (“Industrial and Federal Property of Consumer Protection law”), which would make regulations on misleading advertising more stringent. This prohibition will have an impact on plant-based alternatives that currently use dairy terms, such as “soymilk” or “almond yogurt.”
  • The reform would amend articles 90 and 95 of the Industrial and Federal Property of Consumer Protection law, which would expand what constitutes false or misleading language, including the composition of products. The president of the Livestock Commission, Eduardo Ron, noted that the draft bill “represents hope for thousands of small, medium, and large milk producers, who everyday face unfair practices in the market.”
  • The next step is for Mexico’s Chamber of Senators to review the amendments to the Industrial and Federal Property of Consumer Protection law. Ron noted that the law would also apply to other products, like sugar-based syrup products that depict honeybees on their packaging, which confuses and misleads consumers.