ICO’s research has found that only 20% of the UK public has trust and confidence in companies and organisations holding their personal information. The survey was conducted by ComRes on behalf of the Information Commissioner’s Office (ICO) and is designed as benchmark measurement for the ICO’s Information Rights Strategic Plan 2017-2021. One of the ICO’s main strategic goals over the next four years is to increase the UK public’s trust and confidence in how data is used and made available.

The ICO’s Deputy Commissioner, Steve Wood, will shortly be reminding organisations to be transparent with personal data following the survey. The Deputy Commissioner said, “As personal information becomes the currency by which society does business, organisations need to start making people’s data protection rights a priority. Putting data protection at the centre of digital businesses strategies is the key to improving trust and digital growth.”