On 20 August 2013, the Collingwood Football Club paid two infringement notices issued by the ACCC, totalling $20,400, in relation to an advertisement promoting a membership offer.
The advertisement, which was published in the Herald Sun newspaper and emailed to more than 90,000 people in May 2013, offered consumers a three-game membership and Collingwood guernsey for “only $20*”. The total price was in fact $120, payable over six months. While the advertisement referred to a payment plan in fine print, it did not display the total price.
The ACCC considered that the advertisement contravened section 48 of the Australian Consumer Law, which requires that, where an advertisement displays part of the price for goods or services, the supplier must also prominently state the total minimum price payable by consumers.