The English supervisory authority, the ICO, has stated that consent requests must be “clearly distinguishable from other matters” and that bundling consent as part of terms and conditions in impermissible.1 According to the ICO, this requirement is derived from Article 7 of GDPR, which requires that written declarations of consent must be distinguishable.2 Moreover, making such consent a condition of the performance of services offered by the website—for example, requiring agreement to the terms and conditions before a purchase—likely runs afoul of the requirement that a consent be freely given in any event.3