The IP Court held in Ref. No. 104-Min-Shang-Shan-Zi No. 2 that even though the trademark “全日美” is not famous enough to be a well-known mark nor is it commonly known to relevant enterprises or consumers as prescribed in Item 1 and 2 of Article 20, Paragraph 1,  of the Fair Trade Act, it is a violation of Article 24 of the pre-amendment Fair Trade Act and Article 25 of the current Fair Trade Act if one uses the same Chinese characters of the registered mark as a particular part of its company name and takes advantage of other’s efforts, clearly constituting a disruption of order of trade and resulting in unfair trade practice.  (Kevin Wei of Trademark Department)