On 17 March 2015, the European Insurance and Occupational Pensions Authority (EIOPA) published a speech regarding consumer protection in financial services. The speech identifies three key areas on which EIOPA will focus in this regard, i.e. (a) 'smart regulation' (moving beyond 'tick-box' to a more proactive risk-based approach), (b) product oversight and governance (focusing on improved outcomes for consumers through tailored, undertaking-specific arrangements) and (c) ensuring that consumers are adequately protected from new risks resulting from rapid technological advancement.