Some call it “the devil’s horns.” Others say it originated with Marvel superhero Spider-Man, as he shoots webs from his hand. While even more say it’s the American Sign Language gesture for “I love you.” And now, as reported by The Hollywood Reporter, co-leader singer of the group, Kiss, Gene Simmons has filed a trademark application with the USPTO for this:
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Here’s how the trademark filing describes it: “The mark consists of a hand gesture with the index and small fingers extended upward and the thumb extended perpendicular.” Simmons’ application seeks to trademark the gesture for “entertainment, namely, live performances by a musical artist; personal appearances by a musical artist."
The Kiss frontman claims he first used the gesture during the band’s Hotter Than Hell tour in 1974. Media reports were quick to point out that John Lennon used the gesture on the Beatles’ 1966 ‘Yellow Submarine/Eleanor Rigby’ single cover.
Another rocker, Ronnie James Dio, has been credited with popularizing the gesture. Wendy Dio, his widow, told The Wrap: “To try to make money off of something like this is disgusting . . . It belongs to everyone; it doesn’t belong to anyone.”
You can get a great view of Spider-Man’s use of the gesture in this trailer for the new movie ‘Spider-Man: Homecoming’ coming out in July.