On February 12, 2009, the Information Commissioner’s Office (ICO) issued a press release calling for an overhaul of privacy and marketing small print, citing a recent survey conducted by the ICO that revealed that half the respondents did not understand what they were signing up for when completing online and paper forms. The ICO is concerned that customers are often confused by the lengthy and unnecessary legalese and urges companies to make their privacy notices much clearer. Further information is available from the ICO here.