A comprehensive study has been published by Gambling Research Australia (GRA) into the way the gambling industry used social media and the impact that has on the way their products are consumed. The study also considers in detail the interplay between casino-style social games and real-money gambling.
The GRA is a partnership between the Commonwealth, State and Territory Governments with the aim of initiating and managing a national program of gambling research.
As had happended in the past with online gambling regulation and research, Australia is at the forefront in this area and anyone with an interest in this subject should read this detailed research paper.
The study can be found here.