In response to a challenge by the Council for Responsible Nutrition, the National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Cerebral Success discontinue several claims for its supplement SmartX, purportedly advertised as “an Adderall alternative for students who are taking the drug without a prescription.” The advertising board found that the studies Cerebral Success provided “did not test SmartX products or formulas similar to SmartX’s combination of ingredients and were limited to various findings on individual SmartX ingredients.” It recommended that Cerebral Success discontinue claims that the product is an alternative to Adderall and that it was “[d]esigned to enhance memory, focus & mental agility; boost focus & concentration; stimulate mental energy & agility; enhance memory & recall; improve brain health & function; and reduce anxiety.” NAD also took issue with a few of the company’s claims about individual ingredients, including that L-Theanine “works to balance out the harsher effects of caffeine,” but approved the claim that the ingredients “provide needed vitamins, nutrients & amino acids.” See NAD Press Release, September 23, 2014.