In response to growing concern from consumers and retailers regarding adulteration, mislabeling and counterfeiting issues, global public health organization NSF International has launched a Cosmetics and Personal Care Program to help manufacturers confirm the safety and quality of their products by offering auditing, training, product testing, claim substantiation, and certification services.

According to NSF International, the program addresses the needs raised by new legislation, retailer-prohibited chemical lists and manufacturing-related quality issues that have driven rapid changes to the global cosmetics and toiletries market. Noting that consumer safety concerns also fueled the initiative, the agency cites research indicating that 48 percent of consumers are concerned about the quality and safety of personal care products. See NSF International News Release, February 11, 2014.