In December, the FTC announced its 100th "Do Not Call" enforcement action since the creation of the National Do Not Call Registry in 2003. If the level of activity in 2012 is any indication, write Venable partners Jeffrey D. Knowles and Jonathan L. Pompan in the January issue of Response Magazine, marketers should expect the FTC's interest in Do Not Call matters generally — and robocalls specifically — to continue growing in 2013.
They write that 2012 is likely to be remembered as the year when the FTC declared war on commercial robocalls. Not only were there a large number of enforcement actions, but the FTC also put a public bounty on the practice's head during its "Robocall Summit" in October, when it announced the previously mentioned Robocall Challenge.
In the Response article, Knowles and Pompan provide practical advice on compliance with robocall and Do Not Call regulations as well as a guide to the often-misunderstood “established business relationship” exception that allows marketers to call some numbers listed on the Do Not Call Registry.
Click here to read the full column in the January issue of Response Magazine.