Canada’s Anti-Spam Legislation (CASL) comes into effect on July 1, 2014. Once this new anti-spam law is in force, businesses and organizations will no longer be able to send "commercial electronic messages" using email, text messaging or social networks without the recipient’s express or implied consent.

The penalties for non-compliance are severe, with fines of up to $10 million, as well as the potential for private actions for damages and even class action suits.

What exactly is a commercial electronic message? How do you determine express or implied consent? And what does all of this mean for you and your business?