Several months after being separated from direct broadcast satellite operator DISH Network in a spin-off of assets owned by EchoStar Communications, EchoStar Technologies announced hat it had “solidified its commitment” to the cable set-top market with the signing of a license agreement that will enable the company to use Tru2Way technology in the development of set-top boxes and other two-way digital devices for the cable industry. Tru2Way—a software standard that enables interactive cable services and applications to be delivered to plugand-play TV sets and set-top boxes—is expected to spur the development of products and services that would work across cable systems nationwide. In May, six of the largest cable firms in the U.S. signed a memorandum of understanding (MOU) that provides for the incorporation of Tru2Way technology in TV sets and other video devices manufactured by Sony. Although EchoStar is not a party to the MOU, the agreement gives EchoStar the right to incorporate OpenCable Application Platform middleware and CableCARD interfaces in devices that use Tru2Way technology. (To take advantage of two-way functions made possible by the Tru2Way standard, cable subscribers must use cable cards that are inserted into set-top boxes or their TV sets to unscramble the cable company’s signals.) Applauding the agreement, EchoStar president Mark Jackson emphasized: “we are firmly committed to becoming a vendor of choice in the cable industry.”