The Consumer Product Safety Commission (CPSC) has reportedly launched an investigation into Pampers diapers with Dry Max® following complaints from parents who claim the new, thinner diapers are causing their babies’ and toddlers’ persistent rashes and blisters resembling chemical burns. In March 2010, Procter & Gamble updated its Swaddlers® and Cruisers® diapers with a technology that replaces the paper pulp previously used with an “absorbent gelling material.”

The company has stated that the claims are “completely false” and that it has received fewer than two complaints about diaper rash for every one million Pampers sold. “These rumors are being perpetuated by a small number of parents, some of whom are unhappy that we replaced our older Cruisers and Swaddlers products, while others support competitive products and the use of cloth diapers,” a Pampers official was quoted as saying. Meanwhile, CPSC has encouraged parents and caregivers to report any problems to the agency. See The Associated Press, May 7, 2010.