There is nothing new about the fact that how an employee behaves can have a serious impact on a company’s reputation; what has changed is that a company’s reputation can now be damaged via a variety of different social media sites as well as through traditional channels.

As social networking interaction continues to grow, the price of this global phenomenon is becoming all too apparent. Around 14 million Britons are believed to regularly use social networking sites, with this figure expected to more than double over the next ten years.