The Ohio Department of Insurance adopted a rule relating to the use of senior-specific certifications and professional designations in the marketing, solicitation, negotiation, sale or purchase of a life or health insurance policy or annuity. The rule, which became effective on July 1, 2009, is mostly consistent with the NAIC Model Regulation.

However, the Ohio rule applies not only to the sale of life and annuity products but also health insurance, which is defined to include LTC, Medicare Advantage, Medicare Supplement and Medicare Part D.