On February 12, 2018, Bridgestone Americas (Bridgestone) announced a strategic partnership with Versalis, a producer of polymers and elastomers, to develop a comprehensive technology package to commercialize guayule in the agricultural, sustainable-rubber, and renewable-chemical sectors. Through the agreement, Bridgestone and Versalis will develop proprietary, highly productive varieties of guayule using the latest genetic technologies to position guayule as an attractive and profitable crop for independent growers. The process technologies will be optimized at the Bridgestone Biorubber Process Research Center (BPRC) in Mesa, Arizona. Versalis will lead the product development activities to monetize the guayule rubber production. The technology developed through the partnership is intended to be made available to industrial partners willing to cooperate in maximizing the value of these innovative products. According to Nizar Trigui, Chief Technology Officer at Bridgestone, the collaboration supports Bridgestone’s goal of developing new, domestic, and sustainable sources for natural rubber and of manufacturing products from raw materials that are fully renewable and sustainable by 2050.