LSE and Deutsche Börse’s planned merger has gained impetus following the LSE’s report of a rise in profits for 2015.  The latest merger talks are the third attempt for LSE and Deutsche Börse, which they describe as a “merger of equals” under which their key businesses would retain their brand names. The new holding company would be based in London. ICE, owner of the NY Stock Exchange, revealed this week that it was considering a potential counterbid.