Following the filing of a class action lawsuit against Interclick for its behavioral advertising practices, Plaintiff Sonal Bose, as a representative of the class, filed a related class action lawsuit against McDonald’s, CBS, Mazda Motor of America, and others for their engagement of Interclick to conduct behavioral advertising campaigns and engage in browser history sniffing (Bose v. McDonald's Corp., et al., Civil Action No. 1:10-cv-09569 S.D.NY). Plaintiffs alleged that Defendant’s ad campaigns were used as a cover to data mine computers of Plaintiffs to identify websites Plaintiffs had previously visited. Specifically, the Plaintiffs alleged that Defendants “used browser history sniffing to identify defendants’ competitors with whom consumers communicated” and that this information was subsequently merged into Interclick’s database and eventually resulted in the deanonymization of data in consumer profiles such that they contain consumer’s personally identifiable information. These actions, Plaintiffs allege, violate the Computer Fraud and Abuse Act; the Electronic Communication Privacy Act; New York General Business Law Section 349 and common law and, as a result, Plaintiffs are entitled to injunctive relief and applicable damages