For retail workers, a virtual union. An attorney in Miami has created an app for organizing workers, avoiding the traditional “brick and mortar” labor union altogether. The www.unionizeme.org app purports to be an “online” labor union targeting clusters of workers at well-known retailers. Employees can use the app to sign authorization cards for “unionize.me” to represent them and to spread the word to other employees, outside the view of employers. The app follows on the heels of traditional labor unions using online resources and social media to conduct organizing campaigns and to get authorization cards from workers. It remains to be seen whether the app will be a viable alternative to the organization path typically taken by workers, but it might have some traction in retail settings, which – in contrast to manufacturing or distribution facilities – typically have small numbers of employees at numerous far-flung locations. Based on the recent press reports, the union app has not yet filed a petition with the NLRB on behalf of any employees.