The European Court of First Instance (CFI) has ruled in the long-running “Budweiser” trademark dispute between the American brewer Anheuser-Busch and the famous Czech brewer Budejovicky Budvar. The dispute arose when the American brewer tried to register “Budweiser” and “Bud” as EU trademarks for beer and other products. Budvar opposed all registrations on the ground that “Budweiser” and “Bud” were protected by earlier appellations of origin used by Budvar. The EU trademark office agreed with Budvar that “Budweiser” was protected but only for the beer sector. The CFI upheld this decision but rejected Budvar’s claim that the protection extended to products other than beer. The CFI also noted that the American brewer had withdrawn its challenge to the refusal to allow its registration of “Budweiser” as a trademark in the beer sector.