Some companies think they have a lot to gain from breaching our competition and consumer law; they should have much to lose as well” Rod Sims, Chairman of the Australian Competition and Consumer Commission.


Last month, the Australian Competition and Consumer Commission (ACCC) released the 2015 edition of itsCompliance and Enforcement Policy and the news is not good for businesses that breach the provisions of theCompetition and Consumer Act 2010 (CCA), including the provisions of the Australian Consumer Law.

In 2015, the ACCC will be pushing for greater penalties to be awarded against businesses that breach the provisions of the CCA. The objective is to ensure that such penalties deter any future breaches. This renewed focus comes in the wake of criticism that the penalties imposed on big corporations for contraventions of the CCA have been insufficient. For example:

  • A penalty of $11 million awarded against Flight Centre for price fixing was described in the media as “immaterial” to the company and unlikely to affect the way the business operated.[1]
  • In proceedings against Coles supermarkets, maximum penalties of $1.1 million for each contravention of the CCA were described by Justice Gordon as “inadequate” for a corporation such as Coles with an annual revenue in excess of $22 billion. For further discussion regarding this case, please refer to our December On Point available here.

The ACCC’s renewed focus on the deterrent effect of penalties should not be taken lightly. The ACCC has a history of appealing decisions where it believes the penalties awarded are inadequate.[2]


In addition to the renewed focus on deterrence, the ACCC’s Compliance and Enforcement Policy identified a number of new priority areas for the ACCC.


Cartel conduct is an ongoing area of priority for the ACCC. However, in 2015, the ACCC will focus on cartel conduct in government procurement processes. Government procurement has been identified as an area of priority as it is an attractive target for cartel conduct due to the size of the projects and the large budgets of government agencies.


The ACCC has identified the medical and health sector as an area of priority in 2015. The ACCC has specified a number of competition and consumer issues in this sector which will become a focus including:

  • attempts to limit access to products, patients, procedures or facilities
  • unconscionable or misleading and deceptive conduct by medical professionals.


The ACCC will also be taking a stronger line against companies that fail to adhere to Industry Codes. In particular, the ACCC identified the new Franchising Code of Conduct as an area that will be subject to increased enforcement. The Franchising Code of Conduct, which became operational on 1 January 2015, provides the ACCC with new powers and remedies which will be used to protect against breaches of the Code.

The ACCC has also indicated that the mandatory good faith obligation introduced under the Code will be the subject of enforcement proceedings in 2015.


It is important for you to be aware of your obligations under the CCA and to ensure that you conduct your business in accordance with your obligations under the CCA, particularly if your business operates within one of the ACCC’s new priority areas.