From 1 March 2017, the Berlin Data Protection Commissioner, Maja Smoltczyk, will offer cost-free consulting hours with an emphasis on providing support for start-ups. Smoltczyk will offer consultancy services regularly every first and third Wednesday of the month from 2 p.m. to 4 p.m. The background to this initiative is to support the image of Berlin as a “start-up-city”. Smoltczyk stated that she wants to assist new companies to adopt privacy measures at an early stage in order to help them avoid cost-intensive rectifications and to make good business decisions. Common topics are expected to include privacy measures concerning tracking and profiling, as start-ups typically deal with the development of software and data analysis for optimizing business models and products.