ICM Registry is currently accepting registrations for the adult-orientated domain, .xxx.  Last month we blogged about how you should protect your brand against domain name squatters as this could bring your brand into disrepute if it's associated with adult services. ICM Registry, the registrar responsible for the .xxx domain has excluded 15,000 names from the registration process, including 4,300 famous names but has just announced that it has sold gay.xxx for $500,000, "the highest price ever paid for a domain name in any extension pre-launch."

It's still not too late to block your brand: you have until 28 October.