In an effort to halt rising rates of obesity within the EU, the European Commission has adopted a White Paper aimed at promoting and instituting measures for healthy eating and lifestyle. In the majority of Member States more than 50 per cent of the adult population is overweight or obese and it is estimated that the number of overweight children increases by 400,000 per year. The White Paper calls for the creation of a new high level group, in addition to action-orientated partnerships across the EU involving private actors, public health and consumer organisations. Within the internal market such action is likely to have an impact upon labelling requirements, health claims authorisation and food control procedures, whilst other initiatives will target areas such as education.