Pricing has never been more complex for companies operating across national borders. In
addition to considerations arising from local supply and demand conditions and factors such as
national tax laws and exchange rates, companies operating internationally must also take into
account the potential effects that different countries’ competition laws may have on their pricing
practices. And over the past two decades, competition laws have proliferated to more than one
hundred countries around the world, from micro-states such as Jersey and the Faroe Islands to
rising economic superpowers such as Brazil, India and China.