Diageo will reportedly provide nutritional information on its alcohol product packaging, beginning with Johnnie Walker®  Red Label. Changes to Smithwick’s®  and Guinness®  packaging will follow. The global label will reportedly include the product’s alcohol by volume, serving size, calorie and sugar content and allergens, while the U.S. label will mimic the Nutrition Facts panel format regulated by the U.S. Food and Drug Administration.

In a June 30, 2016, press release, a Diageo official said the change is “based on what consumers want,” noting, “Current labeling on most alcoholic beverages does not reflect how people consume alcohol and therefore does not allow consumers to understand how much alcohol is in their favorite drink or what is in their glass.” See Forbes, June 30, 2016.