On February 5, 2015, the Supreme Administrative Court held that the “DUNLER with device” mark, applied for registration by MT Tyres Taiwan Co., Ltd., is similar in appearance and in pronunciation to the Bridgestone Corporation’s registered “DUELER” series marks; that both marks were designated to use on the identical or similar goods of tires and car accessories in Class 12; that while the “DUELER” series marks of Bridgestone Corporation have been commonly seen in domestic market and become familiar to the related consumers, the use data submitted by MT Tyres Taiwan Co., Ltd. for the “DUNLER with device” trademarks were all published after its trademark application date,, thus the latter mark certainly cannot be deemed familiar by the domestic consumers and business; therefore the “DUNLER with device” mark would cause likelihood of confusion to related consumers and should not be granted for registration pursuant to Article 30, Paragraph 1, Subparagraph 10 of Trademark Act.  Tsar & Tsai Law Firm represented Bridgestone Corporation in this matter.