Three United Nations agencies, UNODC, UNWTO and UNESCO, have launched a joint campaign to fight trafficking of illegal goods and services. ‘Your Actions Count – Be a Responsible Traveller is the joint venture between the agencies which aims to educate travellers on the implications of purchasing illicit products, and raise awareness in the trading of people, animals and illegal drugs. In educating people, it is hoped this will encourage consumers to make ethical choices when faced with these offers which will lead to the demand for products decreasing along with the profits made through organised crime.