Drink mixes intended to replace meals altogether have garnered attention from the media recently as part of a larger trend of “lifehacking,” a cultural Silicon Valley export that aims to streamline daily life obligations. A recent New Yorker article by Lizzie Widdicombe profiles Rob Rhinehart, creator of Soylent, a drink mix that purports to provide all the daily nutrients that a human needs. The concoction includes lipids from canola oil, carbohydrates from maltodextrin and oat flour, protein from rice, fish oil from omega-3s, and doses of magnesium, calcium and electrolytes. Rhinehart, who says that he has drunk Soylent for 90 percent of his meals in the past year and a half, describes Soylent not as a meal replacement like many diet mixes currently on the market but rather as a food substitute that a person could subsist on alone. The first 30,000 units of commercially produced Soylent shipped to customers in early May, and Soylent’s formula is available for free online, as well as variations and ideas for spicing up the beige “vaguely sweet yeasty bread-drink.” Competitor Ambronite, in contrast, tastes “like raw, unsalted almonds,” and is made from non-factory-derived ingredients such as herbs, berries and nuts. Like Soylent did before it, Ambronite is using crowd-funding to launch the drink into commercial production, and it aims to be the more natural, upscale food substitute mix. While Ambronite gathers money from its future users, Soylent is receiving $10,000 in new orders each day, and the U.S. military and space programs have asked to run trials on the product. See Ars Technica, May 5, 2014; The New Yorker, May 12, 2014.