On June 28, 2011, the Competition Bureau announced that it had reached an agreement with Bell Canada under which Bell will modify its allegedly misleading advertisements and pay a $10 million administrative monetary penalty, the maximum amount allowed under the Competition Act. An investigation by the Bureau led it to conclude that in the past few years Bell has been charging higher prices for its services than it has been advertising to consumers.

The consent agreement has been filed with the Competition Tribunal, and can be found here.