Earlier this week, the Stockholm City Council enacted a ban on sexist outdoor advertising. The law prohibits outdoor advertising that:

  • Presents women or men as simply sex objects;
  • Shows a stereotypical image of gender roles; or
  • In any other demeaning fashion is obviously sexually discriminatory.

If an advertiser violates the law, it can be forced to remove the advertising. The law does not cover transit ads, however, which are not under the city's jurisdiction. The law takes effect in about three weeks.