The Canadian Food Inspection Agency is seeking comments until August 23, 2012 on its Guidelines for Highlighted Ingredients and Flavours. The goal is to clarify existing requirements and policies on the use of highlighted ingredient claims (e.g., “made with fruit”) or flavour claims (e.g., “cherry flavoured ice cream”) on a label or advertisement to promote truthful and not misleading labelling. Areas of concern discussed in the Guidelines include substitution, overemphasis and misrepresentation of flavours. A copy of the Guidelines is available here.