SharkNinja LLC has agreed to modify advertising claims in response to the NAD’s recommendation that the company’s advertisement of best “overall” floor cleaning should be based on an industry standard measure, and not select criteria. The complaint was brought to the NAD by competitor Dyson, Inc., whose product was placed head-to-head with the SharkNinja in the ads. The NAD said SharkNinja passed over the industry standard protocol—ASTM 2607, designed to show how vacuum cleaners operate on a specific formula of dirt and debris—in favor of its own formula, which included Cheerios and selected testing surfaces, to arrive at an aggregated measurement of performance that may not accurately reflect its best “overall” claim. Despite SharkNinja’s claim that its product has more pure, raw suction power, the NAD said that does not necessarily translate into better “overall” floor cleaning.