At twelve noon on Monday, and with much fanfare, FCC Chairman Kevin Martin joined hands with Wilmington, North Carolina Mayor Bill Saffo to flip a ceremonial switch marking the completion of the digital television (DTV) transition in the Wilmington TV market. Although the conclusion of the nationwide DTV transition is scheduled for February 17, 2009, Wilmington agreed last May to become the first U.S. market to shut off its analog TV signals and thereby to serve as a test site that could assist the rest of the nation in preparing for February’s nationwide DTV conversion. Wilmington—the 135th-largest TV market in the U.S. with 180,000 households—is served by four commercial TV stations and one non-commercial educational station, each of which began broadcasting exclusively in digital format on Monday. Since Wilmington was selected as the first DTV test market, more than 37,500 Wilmington households have requested DTV converter box coupons, and more than 28,000 of those coupons have been redeemed. Cable and satellite TV subscribers in the Wilmington area will not be affected by the transition. As Martin observed, “the measure of success is . . . what we’re going to be able to learn from what occurs here in Wilmington,” FCC Commissioner Michael Copps (who convinced Martin earlier this year to support a test program for the DTV transition), praised Wilmington government officials and broadcasters for “writing the [DTV] play book for the rest of America.”